Crew
Ekiti Ross-Walcott, Carson Mulholland, Cory Hunter and Bronson Sannar
Ekiti Ross-Walcott, Carson Mulholland, Cory Hunter and Bronson Sannar
Duration
14 weeks
Problem
Our project focused on exploring the campus community’s desires for socially driven fitness activities and COVID-19 safety protocols in order to create safe “fitness from home + from a distance” activities during the pandemic.
Solution
A global health emergency: the coronavirus (COVID-19) outbreak began in December of 2019. Due to the nature of this pandemic, we saw the need for a focus on health and wellness from home. Therefore, we created a virtual yoga class service for the CSU students and community members of Chico. WREC Yoga is a safe, friendly yoga experience offered to users from the comfort of their own home. We addressed the concern of potential injury during a virtual class by including a group of backstage class production team members. Within the backstage team, additional yoga practitioners are set up and ready during the zoom yoga class to operate the chat channel. When questions arise from concerned users, these instructors chat to the user with corrections to form and posture during an unknown or challenging yoga pose.
Programs
Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Miro, Google Slides, Google Docs, zoom.us
Shannon's user persona
first draft of journey map
territory affinity map
final
3 user personas
scenario 1
interview data chart
interview questions
survey results
survey results
findings
1
2
3
Research
Exploratory
We made stakeholder maps, user personas, journey maps and territory maps to better understand our service and our users. During this process, we discovered touch-points and pain points of users. We then created our service blueprint, which allowed us to dissect our service from start to finish.
Primary + Secondary
We used both primary and secondary research to address highlights and concerns relating to our service. For primary research, we conducted several interviews of frequent yoga users, experts and instructors. We also created a survey to gather additional relevant data and insight. As for secondary research, we browsed the web for pros and cons of virtual yoga and in-person yoga articles. We also visited webpages that had similar services to absorb their processes related to virtual classes during COVID-19.
My contribution
I was super involved; I helped with each stage of this project. I was a part of deciding the color theme for our graphic elements. I led the exploratory research stage. I created a sketch table for our journey maps, our user personals and our service blueprint. I selected typefaces for most of the graphics as well. I participated in the overall design of the journey maps. I created a user persona graphic for one of our users, Shannon. And I came up with interview questions and implemented a key interview to our primary research. Lastly, I contacted plenty of users to encourage them to complete our survey.
Key Findings
We found that risk of injury was a concern for many users, therefore we made adjustments to the service in order to accommodate all users. We found that users prefer in-person yoga to virtual yoga. Additionally, the users reported safety as their ultimate priority; virtual yoga was the next best option to in-person yoga.
Challenges
Development of this service virtually from home during the pandemic was the biggest challenge. Creation of a safe, user friendly service during this time was quite perplexing. Grasping the fundamentals of the territory map puzzled us! And putting myself into the user’s shoes, without interaction or close connection to my group members—from a computer desk at home was a challenge.
Learnings
I learned that there is intense complexity involved in designing a successful service. I adapted to communicating with my group members via zoom. When I was pushed out of my comfort zone while creating the journey maps and service blueprint, I was able to really expand my design knowledge. I am proud of myself for sticking with the challenges of this class. It is very satisfying seeing our design collaboration cemented at the finish line.