Problem
A need for a Brand Identity System (BIS) for a target audience: buyers, users, consumers, network, neighbors, friends, etc. Create a color palette to use consistently and select typography that match the company’s incentives. Establish content that is engaging and universal for different social media platforms such as Instagram and Facebook.
Solution
Design a loose leaf tea bag packaging concept. Engage the target audience by designing material that will inform them of the perks to buying products from @sowhappycreations. Immerse self with the operations of the company to gain insight into their values, needs and intentions. Complete surveys and interviews to gather data about this client and their consumers and users. Implement application of all necessary assets to form a BIS.
Programs
Adobe Photoshop, Adobe Illustrator, Instagram, Facebook, Etsy
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